Last updated Sep. 23, 2023 

At Diamond Shop, we value your privacy and are committed to safeguarding your personal information. We want your experience with Diamond Shop to be exceptional, and part of that commitment is to respect and protect your privacy.

This Privacy Policy is designed to provide you with information about what information we collect, why we collect it, how we use the information, and the choices you have regarding your data. When you visit our website, use our mobile applications, or interact with our services, you are agreeing to the terms outlined in this policy.

1. Scope

This Privacy Policy applies to your use of the Diamond Shop website, mobile applications, and other software (“Site”) and any related services we offer (“Services”). When we refer to “Diamond Shop,” “we,” “us,” or “our,” we are talking about Diamond Shop and its affiliated entities.

2. Changes to this Privacy Policy

We may update this Privacy Policy periodically. When we make changes, we will update the “Last Updated” date at the beginning of this policy. If there are significant changes to how we handle your personal information, we will notify you through prominent announcements on our Site or by other means, such as email.

3. Information We Collect

We collect various types of information to provide you with our Services and improve your experience. The information we collect includes:

A. When You Navigate to Our Site:

  • Information gathered through cookies and other tracking technology (please refer to the Tracking Technology section for more details).

  • Device and browser information.

  • Information collected through web server logs.

  • General location information.

B. When You Interact with Features on Our Site:

  • Information gathered through cookies and similar tracking technologies (e.g., mobile device identifiers).

  • Your product browsing history.

  • Information provided through your Wishlist.

C. When You Make a Purchase with Us:

  • Your full name.

  • Your phone number.

  • Your email address.

  • Your physical address.

  • Your payment information.

D. When You Contact Our Diamond and Jewelry Consultants via Phone, Email, Chat, or in Person:

  • Your full name.

  • Your phone number.

  • Your email address.

  • Your physical address.

  • Your order details.

  • Recordings of your calls.

E. When You Submit Information for Marketing Purposes, to Share Items with a Friend, or for Participation in Sweepstakes:

  • Your full name.

  • Your email address.

  • Your friend’s name and email address.

F. When You Review a Product:

  • Your full name.

  • Your email address.

  • Your review of our product and any pictures you submit.

G. When You Interact with Us via Social Media:

  • Your name.

  • Your social media username.

  • The content of your social media post.

H. When You Book an Appointment at Our Showrooms:

  • Your full name.

  • Your email address.

4. How We Use Your Data

We use the information collected for various purposes, including but not limited to:

  • Running essential features on the Site.

  • Optimizing the performance of the Site.

  • Detecting security issues and preventing fraud.

  • Offering personalized content and advertising.

  • Understanding customer demographics, preferences, interests, and behavior.

  • Improving marketing and promotional efforts.

  • Facilitating purchases, returns, and warranty services.

  • Facilitating our Diamond Upgrade Program.

  • Responding to your inquiries and requests.

  • Administering contests, sweepstakes, and promotions.

  • Providing product reviews to other customers.

  • Interacting with you on social media.

  • Booking appointments at our showrooms.

5. Sharing Your Data

We may share your information with:

  • Diamond Shop entities.

  • Service providers who perform specific services on our behalf.

  • Organizations participating in special events or promotions.

  • To comply with legal requirements and protect against fraud.

  • In the event of a business transfer.

  • In aggregated, non-personal form for analysis and marketing purposes.

6. Children Under 13

Diamond Shop does not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete it.

7. Links to Third-Party Websites

Our Site may contain links to third-party websites not covered by this Privacy Policy. We encourage you to review the privacy policies of these websites.

7. Security

We employ physical and electronic security measures to protect your personal information from unauthorized access, use, or disclosure.

8. Accessing and Updating Your Information

If you have created a Diamond Shop account, you can review and update certain personal information by logging into your account. For other inquiries and updates, please contact us using the information provided in the “How To Contact Us” section.

9. Marketing Choice/Opt-Out

You have the option to opt out of certain marketing communications. Please refer to the relevant sections in this Privacy Policy for opt-out instructions.

10. Your California Privacy Rights

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). For details on exercising your rights, please refer to the “Your California Privacy Rights” section.


How To Contact Us

If you have questions or concerns about this Privacy Policy or the use of your personal information, please contact us using the provided contact information.

We are committed to addressing your inquiries promptly and effectively.

Your California Privacy Rights

If you are a California resident you have the following rights under the California Consumer Privacy Act: 

1.Right to Know. You have the right to know and see what data we have collected about you over the past 12 months, including:   

• The categories of personal information we have collected about you;   

• The categories of sources from which the personal information is collected;   

• The business or commercial purpose for collecting your personal information;   

• The categories of third parties with whom we have shared your personal information; and   

• The specific pieces of personal information we have collected about you. 

2.Right to Delete.

You have the right to request that we delete the personal information we have collected from you (and direct our service providers to do the same). 

3.Other Rights.

You can request certain information about our disclosure of personal information to third parties for their own direct marketing purposes during the preceding calendar year. This request is free and may be made once a year. You also have the right not to be discriminated against for exercising any of the rights listed above. 

Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you. If you ask us to delete it, you may no longer be able to access or use the Services. 

To exercise your rights under the California Consumer Privacy Act, please contact us by either sending us an e-mail, or by phone. Please provide your full name and e-mail address so that we may respond to your request as quickly as possible. You will be required to verify your identify before we fulfill your request. To do so, you will need to provide us with certain account information, such as your full name and email address. You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization for the agent to act on your behalf. You will still need to verify your identity directly with us. 

California law requires certain disclosures about Personal Information we ‘sell,’ which for the purposes of the California Consumer Privacy Act (CCPA), means making personal information available to third parties in exchange for valuable consideration, which some may claim includes allowing advertising companies to collect unique cookie IDs through our sites when you use our Services. Under that interpretation, we ‘sell’ personal information to advertise our products to you. In the preceding 12 months, we have ‘sold’ the following categories of personal information to the following categories of third parties: Categories:   

• The specific pieces of personal information we have collected about you.  Third Parties:   

• Interested based advertising partners 

For more information about Interest Based Advertisers, please see the Interest Based Advertising section above. 

You have the right to opt out of these sales at any time by visiting our Do Not Sell My Personal Information page. We do not knowingly ‘sell’ personal information about consumers under the age of 16.

​ If you wish to exercise any of the rights set out above, please contact us through the method as indicated in the “How To Contact Us” section below